The newly renovated Becherovka visitor’s center is located in Karlovy Vary, the home town of our traditional herbal liqueur. The historical building “Steinberky” was built by Jan Becher in 1867 and served as the original factory for more than 100 years. In our visitor’s center you have a chance to see historical Becherovka bottles and unique items that belonged to the Becher family including their recipe book, awards from exhibitions, accounting books and many other artefacts. Our interactive part of the exposition allows you to see and smell selected herbs and spices that make a base of our liqueur; taste the water from Karlovy Vary that is used in Becherovka production and with VR headset you will find yourself in our bottling line! Get a full brand experience in our new visitor’s center, from Becherovka’s remarkable history and legacy, its unique production process, the secrets surrounding the famous recipe to actual product tastings.