Becherovka visitors center

The newly renovated Becherovka visitor’s center is located in Karlovy Vary, the home town of our traditional herbal liqueur. The historical building “Steinberky” was built by Jan Becher in 1867 and served as the original factory for more than 100 years. In our visitor’s center you have a chance to see historical Becherovka bottles and unique items that belonged to the Becher family including their recipe book, awards from exhibitions, accounting books and many other artefacts. Our interactive part of the exposition allows you to see and smell selected herbs and spices that make a base of our liqueur; taste the water from Karlovy Vary that is used in Becherovka production and with VR headset you will find yourself in our bottling line! Get a full brand experience in our new visitor’s center, from Becherovka’s remarkable history and legacy, its unique production process, the secrets surrounding the famous recipe to actual product tastings.
Opening hours
Tuesday - Sunday
9:00 – 12:00
12:30 - 17:00
Address
T. G. Masaryka 282/57
Carlsbad
Language of the tour
Czech, English, German,
Russian

Ticket price

BASIC TOUR

Includes the sampling of 4 products (Becherovka Original, Lemond, KV14, Cordial)

Duration of the tour: 45 minutes

Adults
180 CZK
Students
120 CZK
Children*
50 CZK
Family ticket (2+2)
360 CZK

BASIC TOUR WITHOUT DEGUSTATION

The tour does not include Jan Becher portfolio degustation and is suitable for people who are driving. At the end of the tour the visitor will receive a 50 ml Becherovka Original bottle as a gift. Ticket does not appy to Karlovy Vary region card with free admission.

Duration of the tour: 45 minutes

Adults
180 CZK
Students
120 CZK
Children*
50 CZK

EXTENDED TOUR

Includes the sampling of 4 products (Becherovka Original, Lemond, KV14, Cordial) + BETON cocktail

Duration of the tour: 50 minutes

Adults
245 CZK
Students
185 CZK
Family ticket (2+2)
490 CZK

EXCLUSIVE TOUR

Includes the sampling of 4 products (Becherovka Original, Lemond, KV14, Cordial), BETON cocktail + Becher’s 57** cocktail

Duration of the tour: 50 minutes

Adults
345 CZK
Students
285 CZK
Family ticket (2+2)
690 CZK

Book your visit in advance

*Children (6-18 y.o.) must be accompanied by adult(s) and do not have degustation.
*Children (0-5 y.o.) are not allowed.

**Mix of Becherovka, Cordial and KV14 in an original bottle

Shop

After the tour please visit our flagship store where you can purchase a bottle of Becherovka along with the original glassware or any other product from the Jan Becher portfolio. You will also find many other Becherovka souvenirs that are exclusively available in our shop.
Opening hours
Everyday
10:00 – 12:30
13:00 – 18:00
Address
T. G. Masaryka 282/57
Carlsbad
Contact
+420 359 578 183
tickets@jan-becher.com

Factory

Notice
Due to preventive measures factory visits are temporarily cancelled.
In 2010 a modern Becherovka factory was built in Karlovy Vary district Bohatice. The decision to move the factory from the city center was fuelled by growing demand for Becherovka. Thanks to a new loading room equipped with the latest technology the factory’s production capacity was increased by 40%. Do you want to walk through the production process and see the bottling line? We are ready to reveal it for you and other secrets behind the Czech legend! Visit our factory and get a chance to go through the process together - from the first drop of alcohol all the way to putting up the label.
Times of the tours
ONLY EVERY TUESDAY
at 9.00 am, 11.00 am, and 1.00 pm
Address
T. G. Masaryka 282/57
Carlsbad

Ticket price

EXPERIENTIAL TOUR OF THE BECHEROVKA PLANT AND VISITOR’S CENTRE

Duration of the tour: 1 hour 45 minutes

Includes a tour of the Becherovka Visitor’s Centre (without product sampling), transport to the plant located approx. 3 km from the city centre, a tour of the production areas, transport back to the Visitor’s Centre, and a small gift to take home.
600 CZK

Book your visit in advance

VISITORS’ CODE

The operator of the Becherovka Visitors Centre is the Jan Becher – Karlovarská Becherovka, a.s. company, based at T. G. Masaryka 282/57, 360 01 Karlovy Vary, Company Registration No.: 49790765, registered in the Company Register administered by the Regional Court in Pilsen, File No. B 401 (hereinafter “JBKB”).

The Becherovka Visitors Centre (hereinafter the “BVC”) is located at the address: T. G. Masaryka 282/57, Karlovy Vary 360 01.

By entering the building where BVC is located, the visitors to BVC agree to approve this Visitors’ Code and commit to adhering to the following rules as well as with the generally binding legislation:

1. BVC is accessible to visitors year-round according to the current opening hours if not otherwise stated on part of JBKB.

2. The condition for permitting access of visitors to BVC is the payment of the given admission fee in advance. Visitors must retain their valid ticket until leaving the building and must produce it to the guide or other authorised party upon request. Group leaders present the valid ticket for group visits. The admission price is given by the price list displayed by the ticket office of BVC. The ticket is valid for only one visit to the exhibition. Visitors who have purchased an eTicket on-line should stop by reception at BVC 15 minutes prior to the beginning of tour, where their valid eVstupenka ticket will be exchanged for a valid paper ticket.

3. Children (minors 18 years and under) and other persons with limited legal capacity can visit BVC accompanied by their legal guardian or another adult that is responsible for them. Children are permitted entrance to the degustation room, but they will not be allowed to consume the alcohol. JBKB does not recommend visits to BVC for children 5 years and under.

4. Group visits are groups of a maximum of 55 people.

5. In case of need, BVC can ensure wheelchair accessibility. A maximum of one person on a wheelchair can take part of one tour, so that the timely evacuation from the basement premises can be ensured in the case of fire.

6. Tours of the BVC are only guided and held in the language determined in advance. Visitors speaking other languages can request an audio guide that will be given to them at reception.

7. In case of evacuation from the premises of BVC, visitors are required to comply with the “Building Evacuation Plan” that is displayed at key locations of the BVC.

8. Every person who enters the BVC building is obligated to follow the instructions of authorised employees and behave in such a manner that they do not damage the building or its equipment or disturb the other visitors to BVC.

9. The operator has the right to prohibit entry to the BVC or have any person escorted out of the BVC whose behaviour conflicts with this code or whose behaviour they deem to be improper, and that without being entitled to a refund.

10. Smoking is prohibited in the entire BVC building, as is the use of electronic cigarettes, touching the exhibited items except for the interactive displays meant to be touched, consumption of one’s own alcohol, entry with open flames, and entry with weapons, explosives, flammables, psychotropic or toxic substances and other hazardous items that could possibly damage the health or property of BVC or of other people.

11. Persons under the influence of alcohol or other narcotics and persons in soiled clothing are prohibited from entering BVC.

12. Entrance to the premises of BVC with dogs or other animals is prohibited. It is prohibited to bring large luggage, sharp objects, or other dangerous objects that could endanger the safety of other people into the BVC.

13. The authorised employee of BVC has the last say in whether the conditions for being permitted entry to the BVC premises are met.

14. Photography and filming on mobile phones or with compact cameras without a tripod for private, non-commercial purposes is permitted in the entire premises of BVC. When filming, visitors are obligated to not disrupt the other visitors or the course of the tour, must stay within the designated areas, and must not touch or step on the displays where this is prohibited.

15. The visitor takes note that a camera system is installed in the BVC building, which serves for monitoring and ensuring the safety of visitors.

16. If any of the displays should be out of order, it shall be appropriately designated as such and visitors are prohibited from manipulating such displays in any manner.

17. Visitors are obligated to behave in a considerate manner towards other visitors, i.e., to not disrupt them with inadequately loud or otherwise eccentric behaviour, to not use mobile telephones or other devices, etc. At the same time, they are obligated to not disrupt the guide’s lecture.

18. The visitor is obligated to behave in such a manner that they do not put themselves or any other people in danger. Furthermore, they are obligated to immediately notify the employees of BVC of any violation of this code or of situations that endanger the safety of visitors.

19. It is forbidden to freely litter in BVC, except for those places designated for this purpose.

20. JBKB is not liable for any damages to the property of health of visitors resulting from the violation of this Visitors’ Code. If a visitor should violate this code and thus cause damages, they are obligated to cover the damages in full in accordance with the generally binding legislation.

Valid from 1 April 2021

We wish you many interesting experiences!

Upcoming events

BECHEROVKA VISITOR'S CENTER & SHOP REOPENED

Dear visitors,

We are glad to inform you that our Becherovka shop is open again starting from 10.5.2021 onwards.

Becherovka Visitor's Center will be reopened on 18.5.2021 with certain restrictions in place - limited amount of visitor's, obligatory masks among others.

We are looking forward to seeing you!

BECHEROVKA VISITOR'S CENTER & SHOP REOPENED